A welcome introduction to all our top tier partners of The Alpine Challenge 2012. It is the high calibre of the brands that we work with that really sets our event aside from others and helps to make The Alpine Challenge an unforgettable experience for all involved.
Retail Partner & Ride Captain Sponsor - Chain Reaction Cycles
Chain Reaction Cycles, the world's largest online bike store has grown through hard work, a strong family ethos and investment in stock, systems and most importantly people. We strive to provide you with the best products at the best prices, in the fastest delivery time possible.
We love 'all things bikes' and we're dedicated to keeping the following 5 core values:
We provide worldwide shipping so whether you're just down the road from us or on the other side of the world we strive to deliver your products to the highest standard in the shortest time.
Clothing Sponsor and Ride Captain Sponsor - LeMarq
LeMarq was established to help deliver the best possible cycling experiences, by creating truly premium cycling products. Founded by some leading figures from cycling and the wider world of sport, LeMarq is partnering with a limited number of select events that share their ethos.
For the Alpine Challenge, LeMarq has created a bespoke range of apparel using the finest Italian materials and manufacturing. Further partnerships and products will be announced in the near future.
Training Partner and Ride Captain Sponsor - Wattbike
The Wattbike was born out of a desire to provide the sport of cycling with an indoor bike that delivers the authentic feel of cycling, is accessible to a wide range of users and provides an unrivalled level of accuracy in performance data. Today, the Wattbike remains the first and only indoor bike to be endorsed by British Cycling.
The Wattbike enables the user to train using a combination of power, heart rate and cadence and includes a unique pedal by pedal revolution technique analysis. The Wattbike is factory calibrated for life, ensuring that the user can monitor performance gains over a period of time with complete confidence.
This powerful combination of accurate, detailed feedback combined with a unique technique analysis and the feel of riding of a real bike makes the Wattbike the indoor cycle trainer of choice for cyclists from the elite level through to the sportive rider.
Vehicle Sponsor - Skoda
Skoda's heritage with bicycles dates back to the start of the company in 1895 when the founders Vaclav Laurin and Vaclav Klement joined forces and began manufacturing bicycles in their home town of Mlada Boleslav in Czech Republic. Cycling has remained an important area for them to support over the years - worldwide they are the partner of the famous Tour de France, Giro d'Italia, Tour de Suisse, Tour de Reomandie and the Road World Championship organised by the International cycling Federation (UCI).
Skoda are the official Vehicle Sponsor for The Alpine Challenge 2011 and will be supplying all the vehicles used to lead out the 3 speed groups and transport the media and crew throughout the 4 stages of the event.
Exciting NEW Sponsor - Chazal
Details to follow very soon on this exciting new sponsor...
Bike Sponsor - Vitus
Vitus bikes combine the finest frame materials, the most up-to-date performance-enhancing geometry and seek out the best components package available to build and supply the best bike for you; all at an exceptional price.
With invaluable contribution from Vitus Brand Ambassador and road racing legend Sean Kelly, we have produced a premium collection of bikes which set the standard for everything else. Utilising their dedicated in-house design and development team, the full range of road and mtb bikes are tested by Chain Reaction Cycles professional teams to the highest standards.
Designed, created and delivered exclusively by Chain Reaction Cycles, the 2012 collection of bikes are only available through CRC direct, passing on increased savings to you.
For more details, geometry charts and product videos on the new 2012 range, please visit the Vitus bikes website.
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The April Edition of the HotChillee monthly magazine, The Hub. Read all the latest HotChillee news.Read More ...